Our main objective is to serve the interest of members in order to ensure the sustainability, growth and prosperity of the South African Macadamia Industry.

We lead world-class research initiatives aimed at driving continuous improvement in production yields, processing, and quality within the agricultural sector. Our commitment extends beyond mere productivity; we strive to foster a demand-driven market by highlighting the health benefits of macadamias, thus increasing consumer consumption. 

Our dedication to delivering value for growers is unwavering; we interpret and disseminate research findings to empower growers, connect them with technical resources, and represent South Africa on the global stage.